Repuestos Para Tractores
Global demand for Tractor spare part is booming due to the ongoing need to align food production with global population growth in worldwide. That’s the good news. The bad news is that the Replacement tractor part market is fiercely competitive. Thus, the sensible way to market tractor spare parts ( Repuestos para tractores) is with a business plan. Entering to this market without a well plan is a high-risk proposition, fraught with the potential for failure.
The business plan is your map that provides you with valuable insight into the resources you will need to acquire and keep customers in a very competitive tractor spare part market. It also describes the specific strategies and tactics that you intend to employ to best your competition. Developing a business plan starts with the situation analysis, the “discovery phase” of the business planning process.
The market analysis explores the tractor spare part market potential according to the external opportunities and threats. By analyzing user demand by market segments, you will discover opportunities in underserved growth segments to target, and over served segments to avoid. For instance, a company called Contrapart got out of traditional tractor parts and became a specialty parts retailer serving underserved hobby farmers and ranchers.
Strategies reflect what you know about your company’s strengths and weaknesses, and what you learned about external opportunities and threats. Accordingly, you may decide to target a certain underserved segment that you discovered, because of high demand and limited competitive activity. Your market segmentation analysis provided insight into the products you must offer and the kind of channel partners you need to ensure products are available where your target expects to buy them. The analysis also informed you about price points that are attractive to your target and that discourage competitors, while still being profitable to you. Lastly, you learned that you must position your company as a trusted, knowledgeable and reliable authority on tractor parts. Incorporate this positioning in your marketing communications, your website and blog, and in social media.